Case study
Communicating the science
The Challenge
To provide an innovative way to communicate UK specific real world data (RWD) to HCPS with an interest in Rheumatology.
The Solution
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To create a “whiteboard” video.
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Explain difference between RCT and RWD.
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Explain value of RWD.
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Summarise key findings from study.
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Highlight implications to clinical practice.
The Results
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Medically approved video developed to be uploaded onto Medical Content platform.
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Cascaded to global team for wider distribution.
“A really novel and interesting way to communicate clinical trial information that keeps the watcher engaged throughout”
- Scientific Advisor: Industry Partner